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How many types of Taobao keywords are there? How to find long tail keywords? Taobao keywords are mainly divided into the following four types: system recommended keywords. The system intelligently matches keywords based on the merchants historical product performance (such as click through rate, conversion rate, etc.). These types of words have a high correlation with the product, but high-quality words need to be filtered through data such as search index, click through rate, and conversion rate to avoid blind addition. Core words with high search volume, such as "clothing" and "womens shoes", have a wide coverage but fierce competition. If the weight of the item is insufficient, direct high price advertising may not be effective. It is recommended to increase conversion rates through crowd premium (such as targeting additional/bookmarked users). Long tail keywords are composed of 2-3 words (such as "summer floral dress"), with high search accuracy and low competition. In the early stage, quality scores can be cultivated through independent planning, and in the later stage, high-quality traffic can be obtained at low cost, but it is necessary to avoid too many combination words leading to insufficient display. Soaring keywords are keywords that suddenly erupt due to specific events (such as holidays, hot topics) (such as "Winter Olympics same down jacket"). Seizing the opportunity when there is no excessive competition can achieve low price drainage, but it is necessary to adjust the strategy in a timely manner to prevent the heat from fading. Methods for finding long tail keywords
1. Use the search drop-down menu to enter core keywords (such as "dress") in the Taobao search box, and the system will display hi
Prioritize selecting words with high conversion rates
4 Refer to the Taobao Direct Traffic recommendation and enter the core keywords in the "Tools Traffic Analysis" section of the Direct Traffic. The system will recommend industry long tail keywords. Further filter based on the attributes of the product, such as material and style, to ensure a high match between the word and the product.
2. What do Taobao big words and long tail words mean? What are the common keywords?
Taobao keywords refer to the core keywords with high exposure and the most traffic. Merchants usually start from these keywords to create popular products, but they have certain requirements for the supply chain and product funds of the products.. Long tail keywords are keywords composed of one or more subsidiary words added to a large keyword. Compared to large keywords, long tail keywords have lower competition and are easier to obtain traffic and achieve conversions. When choosing long tail keywords, they should be combined with core selling points to better leverage the advantages of the product under that keyword. Common keywords include the following categories: regular words: the most frequently searched words by consumers, such as "mens clothing", "shoes", etc. These types of words are not suitable for direct use on ones own products because of fierce competition and the need for further segmentation. Golden words: words that are popular but not frequently used in stores, which can reduce competitive pressure. The popularity of golden and conventional words will change over time and requ
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